LUETHAR: CUTTING STRAIGHT

The Leuthar: Cutting Straight Dog portion of logo was inspired by a real-life family pet German Shorthair Pointer named Running Wild Jack Hunter, Jack for short. 

At the heart of Jack is a persona, that embodies a daily appreciation to “live and breathe” one’s given Attributes; humbleness, a driven work ethic, a mindset of having a job to do, affection, loyalty, relentless focus, and the overarching enthusiasm for having fun. 

Ultimately, the Jack inspired rendition is what Leuthar: Cutting Straight seeks to exemplify both professionally and personally. 

Cutting Straight: Is a scriptural reference  to “rightly dividing the word of truth.” Handling truth correctly is to cut it properly, therefore demanding stewardship of the truth, through commitment and study of the truth. To rightly divide the word of truth is to cut it straight. 

Luethar is a childhood given nickname and originates from the high Germanic language. It carries the meaning of “People’s Army” or “Warrior of the People.” It has embedded in meaning courage, discipline, resilience, strength, and the pursuit of truth.